Burna Boy Endorsement Deals and Their Worth (2023)

In our world today where consumers are bombarded with countless products and services, it has become really difficult for brands to cut through the noise and establish a strong presence. This is where celebrity endorsements come into play. By associating themselves with popular and influential figures like Burna Boy, brands can leverage the artist’s massive fanbase and credibility to create a powerful marketing campaign

Burna Boy, the Nigerian superstar and Grammy Award-winning artist, has not only conquered the music industry but has also built a formidable empire through his endorsement deals.

Celebrity endorsements have always been a powerful way for brands to enhance their visibility and credibility. Burna Boy’s rise to global fame has made him a sought-after collaborator for numerous brands, which led to series of lucrative endorsement deals.

Burna Boy’s immense popularity and fame with his unique musical style have made him a magnet for brands looking to tap into the African market. His authenticity and genuine connection with his fans have earned him a loyal following, who are more likely to trust and engage with the brands he endorses.

Burna Boy, the African Giant! We all know Odogwu himself is not just a music sensation; he’s also quite the business-savvy artist. Let’s take a look at his endorsements.

How Many Endorsements Does Burna Boy Have?

Burna Boy has more than 5 endorsement deals. These deals span various industries, from drinks and telecom to technology and more. Burna Boy’s rising international profile has made him an attractive choice for brands looking to connect with a global audience.

Burna Boy Endorsement Deals

Let’s take a closer look at some of Burna Boy’s notable endorsement deals:

Martell Cognac

Secured in 2016, Burna Boy became the brand ambassador for Martell Cognac. This endorsement deal showcased his association with the renowned spirits brand.


Burna Boy has been a Pepsi brand ambassador, and this partnership has seen him featured in Pepsi’s ad campaigns. This endorsement highlights his influence in the music industry and his ability to reach a wide audience.

Star Lager Beer

In 2019, The African Giant inked an endorsement deal with Star Lager Beer, a notable brewery brand in Nigeria. This partnership has seen Burna Boy featured in advertising campaigns, further cementing his status as a cultural icon in Nigeria.

GLO (Globacom)

Another endorsement in Burna Boy’s portfolio is with GLO, signed for a worth of $200,000. This reflects his association with one of Nigeria’s leading telecommunications companies.


Burna Boy secured an ambassadorial deal with Oraimo in 2022, highlighting his association with one of Nigeria’s leading smart accessory brands.

Chipper Cash

Burna Boy collaborated with Chipper Cash, a fintech company, as a Global Ambassador. This partnership played a significant role in Chipper Cash’s global expansion, particularly its launch in the United States.



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Universal Music Publishing Group

Signed in 2018, Burna Boy entered a partnership with Universal Music Publishing Group. The deal is estimated to be worth more than $1 million, emphasizing his global recognition in the music industry.

It’s important to note that the world of endorsements is dynamic, and new deals may emerge as his career continues to flourish.


Burna Boy’s endorsement deals are a testament to his immense talent and influence in various industries. While the exact number of his deals may change over time, one thing is clear, he’s a force to be reckoned with not only in the music world but also in the business and marketing sphere.

We hope this post has shed some light on Burna Boy’s endorsement deals. If you have more questions or topics you’d like us to talk about, feel free to leave a comment below.


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